Multi-page websites are the trusted and go-to website design solution for many business owners. The traditional approach of multi-page websites and the proven results of their design make them attractive to business owners.
While multi-page websites have their benefits, they are no more the only successful design solutions. 1-page websites are fast becoming an efficient alternative for businesses looking for results.
If you believe that a 1-page website would be perfect for your business but are apprehensive about its efficiency, then this article is for you. 1-page websites can be as efficient as multi-page websites in helping you achieve your marketing and customer engagement goals.
What is a 1-Page Website?
As the name indicates, a 1-page website consists of a single page that gives all the details that a visitor needs to know about your business. This 1-page web design eliminates the need for multiple pages for different business segments such as About Us, and Products/ Services Offered.
In multi-page designs, a visitor has to choose a menu option to go to the desired page. In a 1-page design, there are specific sections. The visitor jumps to the specific section with a single click to get the required information.
Can 1-Page Websites be as Efficient as Multi-Page Websites?
A 1-page website can be used to deliver a fantastic online experience to your visitors. As they span only a single page, visitors will not have to move between pages to get the required information.
The power of 1-page websites is more visible on mobile devices. They enhance the visitor experience on smaller screens and perfectly address users’ need to get relevant information within seconds.
Here are some key reasons why you can trust a 1-page website to be as efficient for your business as a multi-page website:
A 1-page website eases navigation as there is only one page for visitors to use. Content is displayed on a single page, which makes navigation clutter-free. The lack of links and menus makes the design clean, organized, and easy on the eyes.
A 1-page website has a clear structure. Each design element has its own place within the page. Visitors can go through the content in a linear fashion, scanning the beginning, body and the end. Users can also jump to a specified section for instant information.
With a 1-page design, it is possible to give visitors the information they want, instantly. Also, content is broken into smaller blocks and distributed across the page. As a result, content is easy to consume.
A 1-page website stays free of links, menus, and other elements needed to enable movement between pages in multi-page designs. Without these elements, visitors are less distracted on a 1-page website. This distraction-free ambiance ensures that your message reaches your audience clearly.
A multi-page website attracts with its sliders or hero image, and navigation options. A 1-page website is equally efficient at pulling audiences with its minimalism. 1-page websites get straight to the point without distracting the user and enable them to make the most of their stay time.
Outstanding Mobile Experience
A 1-page website gives the best mobile experience as the navigation is simple. The website is faster to load, which makes visitors happy.
With all elements well-accommodated on a single page, mobile device users find it easy to scroll through the page. The scroll-friendly nature of a 1-page website is similar to that of apps, which is more likely to make the design convenient for smartphone users.
You can further increase the convenience of visitors with a lazy loading page. Also called on-demand loading, this design technique loads only the content the visitor demands at a given moment. The design delays the loading of other sections. These sections are loaded if and when the user needs them.
As entire content is not loaded in one go, page loading is faster. As portions not needed by the user are not loaded, unnecessary resource wastage is prevented.
Enhanced User Engagement
Faster loading times, uncluttered design, and a minimalist approach enable a 1-page website to deliver the best experience to visitors. It is crucial that the website is complemented with an excellent content strategy for outstanding experiences.
Positive website experiences on a consistent basis improve brand awareness and increase conversions.
Greater and Faster Conversions
A 1-page website conveys all relevant information within a single page. It tells visitors what they can expect from your product/ service. It also tells them the action they need to take next. As information is straightforward and actions easy to take, visitors show more inclination to take the next step. This translates into increased conversions for you.
An advantage of 1-page is that conversions are faster. As the website is simple and linear, users go with the flow, reaching their destination (CTA) faster. There are no unnecessary distractions on the way to prevent them from taking their next step.
With a 1-page design, you will attract visits that can actually convert into high-quality leads and are ready to translate into sales.
Builds Link Authority
Link authority is a key aspect that search engines evaluate when ranking a website. In a 1-page website, all links link to the same page. There is no distribution of links across multiple pages. As a result, the chances of earning a higher link authority are more. This can contribute to a better ranking for your website on search engines.
1-page websites are faster to build as they do not have multiple pages, links, or menus. Even if content needs to be updated, the process is simpler and faster as only one page is involved. With only a single page, coding is also simpler. As coding is simpler and smaller, the problem of potential bugs is also lesser.
As a result, the process of creating, maintaining, and managing 1-page websites is easier.
1-page websites and multi-page websites each come with their own benefits. Consider your product/ service, marketing goals, and website content strategy to decide on the best design.
If you deal in a single product/ service, or your content strategy involves storytelling, then a 1-page website can be powerful. A 1-page web design built skillfully can maximize your online benefits just as a multi-page website.
Website design Services
Thrust can make the difference
If you are interested in giving your business the boost of a 1-page website, then Thrust can make the difference. At Thrust, we believe in the perfect blend of aesthetics and functionality. Our web designs are stunning, smart, and deliver the impact you desire.
Our designers and developers are experienced in building websites that address your unique business needs, goals, and budget.