Marathon Property Management

As a business owner or marketing director, you understand that an invisible business is a non-performing business. Marathon Property Management faced the critical challenge of launching a new website and brand in a competitive, localized market.

The Problem/Pain Point:

• Expensive Invisibility: Despite having a new website—a significant investment—the client had no awareness or traffic. Without a strategy to connect the website to the audience, the site was an expensive, non-performing asset.

• Enrollment Crisis: The core pain point was quantifiable: they were struggling to get clients and enrollment was down. The lack of digital visibility directly translated into missed revenue opportunities and a high cost-per-acquisition (CPA) for any leads they did manage to secure.

• The Local Barrier: In the vacation property management industry, local visibility (Google Maps, GMB) is paramount. They were non-existent where their ideal customers were searching.

The core challenge was not just getting a website, but making that website an engine for client acquisition.

To transform the business from “zero awareness” to a market leader, we implemented a structured, integrated strategy designed for long-term scalability and immediate lead generation impact.

Phase 1: Foundation & Identity

This phase focused on establishing a credible, high-performance platform that could rank and convert.

• Branding & Brand Strategy: Developed a clear, trustworthy brand voice and visual identity to immediately differentiate Marathon in the competitive Florida Keys market. This defined who the company was and who it served.

• Website Design and Development: Built a new website focused on speed, mobile performance, and conversion rate optimization (CRO), ensuring the platform was structured correctly for future SEO efforts.

Phase 2: Local Visibility & Authority

This phase was critical for connecting the new, branded platform with high-intent local searchers.

• SEO (Search Engine Optimization): Executed a geo-targeted SEO strategy focused on high-value terms like “property management Marathon FL.”

• Google My Business (GMB) & Google Maps Optimization: Optimized the GMB profile completely—the single most important step for a local service business. This ensured Marathon appeared prominently in the “local pack” results for service-based searches, capturing the highest-quality leads.

Phase 3: Engagement & Reach

This ongoing phase focused on widening the top of the funnel and maintaining brand awareness.

• Social Strategy: Developed a strategy to drive engagement, share local expertise, and build community trust, supporting the SEO and GMB authority.

The combined, integrated strategy delivered an immediate and measurable return on investment, demonstrating that foundational digital marketing is the most efficient path to scale a local service business.

For Directors of Marketing and Business Owners seeking accelerated growth, the Marathon Property Management case study proves one essential lesson:

A beautiful new website without an integrated strategy is merely an expensive brochure. True growth requires a foundational commitment to Local Visibility.

Your immediate digital marketing priority must be integration. Don’t treat branding, web development, and SEO as separate line items. They must function as a single system.

Actionable Advice for Your Organization:

1. Audit Your Local Foundation: If you operate locally, your Google My Business profile and Maps presence is your new front door. Ensure this asset is fully optimized, generating reviews, and actively managed before you invest heavily in paid ads.

2. SEO is Your Long-Term CPA Solution: Organic growth (SEO) is a one-time investment that drastically lowers your long-term Customer Acquisition Cost (CPA). By building a highly optimized site, Marathon is now generating leads for free that their competitors must pay for.

3. Invest in Structure, Not Just Aesthetics: The success here was not just a great logo, but the strategy behind how that logo and website would rank and convert. Prioritize a foundational strategy that turns visibility into measurable client enrollment.